Curtis Smitley on Writing Unique Content
If you own as many websites as Curtis Smitley does, you probably already know all about SEO and the other things you can do to attract visitors. Building a website is all about creating original content and backing it up with site promotion and search engine optimization. But sometimes these three things aren’t enough. If you really want to succeed online, you’ll need to recognize the importance of having a unique writing voice. Adopting a unique writing voice or a unique personality for the content you create can help you in gain a steady stream of new followers.
What does having a unique writing voice mean?
Having a unique writing voice basically means that you don’t sound like every other content creator on the planet. A unique writing voice means that every piece you write comes with a bit of personality. The voice you adopt can be anything you like. Curtis Smitley advises putting on different masks before writing. For example, the mask of a humorous writer, a classy intellectual, or you can just be yourself. Adopting a unique writing voice helps keep your content from sounding dull, making it easier to keep your visitors interested.
Why is having a unique writing voice important?
Whether you’re reviewing a product or making a blog post, a unique writing voice sets you apart from other content creators who are doing the same thing. For example, with the iPhone 6 and iPhone 6 Plus recently revealed, tech blogs all over the world are naturally going to produce pieces about the phones.
If you’re running a small website, it’s going to be close to impossible competing with giants like The Verge or TechRadar. If you produce a straightforward article about the phone and its features, with not a hint of personality in your writing, then you’re going to have a hard time. If someone was looking for a purely objective report on the two iPhones, then they’re better off looking at more established tech sites.
But if you’re writing with a unique voice, things are different. With a unique writing voice, you can make mundane topics a lot more interesting. A unique writing voice means that you’re looking at something from a different angle. It’s a lot like getting into character for a play. On the topic of the iPhone for example, you could write about it from the perspective of an everyday Joe. Unlike other tech sites, you could write about the phone without looking too much into its features, and instead look at it from the perspective of an average consumer who just wants a good, reliable phone to use.
Alternatively, you can write your articles from the perspective of a budget conscious college student, or on the other end of the perspective, a rich guy who has way too much money. There are dozens of personalities you can adopt, and each personality should be able to cater to a particular audience.
As a content creator, it’s your job to stand out. There are a lot of things that can lead a website or business to success. According to Curtis Smtiley, there’s marketing, a good business model, and providing good services. But above all, there’s uniqueness. No matter what you do, no matter what niche you want to cover, it’s almost always guaranteed that there are hundreds of other people doing the same thing.
Websites that are owned and managed by just a handful of people will always have a hard time competing with older, bigger websites. But adopting a unique voice, and to a degree, a unique design philosophy can make it easier for you to gain a following. When you’re lost in a sea of people creating similar content as you are, the only way for you to run a lucrative business is to stand out.